Google Analytics Audits

Do you have Google Analytics configured correctly?

Are you sure that your data is accurate?

Are you collecting the information you need?

In order to make key decisions for your business, it is critical to make sure you are basing your decisions on accurate data. In addition to having reliable data, you want to make sure that your data is both relevant and actionable. Getting an Analytics Audit will make sure that you are getting accurate and relevant information from your Google Analytics implementation.

Learn about you

  • Review of your business goals and objectives.

  • Review of your Website Architecture.

Check your tracking code

  • Page tagging.

  • Domain, sub-domain, cross-domain tracking.

Confirm you’re getting the information you need

  • Traffic Source Accuracy — Confirm URL tagging.

  • Goals — The desired actions a person takes on your website.

  • Ecommerce Tracking & Integration – Track online sales.

  • Profiles & Filters — Custom Data Sets and Segmentation.

  • Advanced Segments — On the fly data segmentation.

Google Analytics Audit Methodology

My Google Analytics Audit is an extremely detailed, technical and practical audit that will ensure your data is clean and accurate.

It includes a top to bottom, site-wide audit of your Google Analytics implementation. A few of the topics that will be covered:

  • Sub-domain and cross-domain issues. These can break cookies and cause traffic to be artificially overstated (and mis-attributed)

  • Redirects. These can wipe out campaign tracking parameters.

  • Ecommerce tracking. This must be validated to ensure that all information slots are being populated with the right product and order details.

  • Campaign tracking. Ensure that all marketing is tagged properly so you have accurate data on your marketing ROI.

  • Filters and profiles. Used improperly, filters and profiles can give you an incomplete or, worse, inaccurate view of the data.

  • Custom variables and events suggestions to better segment your users.

  • Query string cleanup. Strip out unnecessary text from your URLs.

  • Goals and funnels. Make sure you’re accurately tracking important site milestones.

  • Suggestions on how to best manage tags with Google Tag Manager.

What You’ll Get

You will receive an extremely detailed Google Analytics Analysis and Recommendations document. This document will go point by point through each element of a GA implementation, identifying the status (Pass/Fail) of each item.

For each item that does not pass there will be detailed instructions to fix it. I will make it easy for you: you will receive step by step instructions with text you can copy and paste, and ready-to-use code snippets that you can pass on to your front-end developers.

Pricing and Terms

My audit fee is $1500. This is a fraction of the cost of hiring a large analytics agency or pro firm (plus you work with me directly, not a sub-contractor). I have designed my audits to be the best in the industry — as a client, I was on the receiving end of several audits, so I know what works.

The audit process will typically take 3 weeks (we’ll sign off on exact dates), so I’ll be charging 50% up front, and 50% three weeks after that.

Please get in touch for a free analytics consultation and some expert advice.


Once you get the audit, I’ll support it free for 3 months ($86/hr value) to make sure you are 100% satisfied. Ask as many questions as you need, ask me to review your code updates, ask me to take a look at that one thing you weren’t sure of. You will always get a prompt response.


Email me at Thank you!