Stop guessing. Act on the evidence.
Spend, acquisition cost and orders, checked against your own sales records. A scorecard and clear next steps, with implementation included in ongoing campaign management.
Part of ongoing campaign management, or a standalone review of an account someone else runs.
Email: stephen@iamsbrown.com
Find the signal.
Each report starts with the commercial question, then checks:
- R1Delivery, spend and budget pacing against agreed limits.
- R2Acquisition cost, orders and revenue against the goal.
- R3Creative and test findings, with the next change.
- R4Gaps between platform figures and your sales records.
- R5Tracking problems that block a decision.
The scorecard. The decision. The change.
Reporting intervals, data access and budget authority are agreed before the first report. Uncertain data stays labelled as uncertain.
Scorecard
Spend, delivery and the agreed business measures, with sources.
Decisions
What to keep, change or stop, and why.
Next action
Ongoing management includes account changes. A standalone review sets out recommended actions and verification steps.
Which decision is your reporting holding up?
Talk through the decision your reporting needs to support, what you have now and what needs fixing. Use the call to identify a useful starting point with Stephen.
stephen@iamsbrown.comChoose an available time for a 30 minute Google Meet call. Prefer email? Send an enquiry instead. Leave confidential customer information out.